Celebrity Photo Booth

2019 Vivo Pro Kabaddi League

The Story

The 2019 Vivo Pro Kabaddi League was the seventh season of Pro Kabaddi League that garnered 1.2 billion impressions, as per BARC India. For a country that considers cricket as a religion, if those numbers aren't astounding we don't know what is. For a sport that has gained so much popularity and a huge fan base over the years, the task at hand was to give the fans a memorable time and a chance to connect with the favourite players. But since each player has millions of fans, it's impossible to give undivided attention to all of them even in a lifetime. To solve this problem, we decided to use our expertise in Augmented Reality to conceive, what we now call, a Celebrity Photo Booth.

The project was kicked off with green screen shooting Top 16 League players. Each player would be a part of the formation surroundng the fan in the final application. The shot videos were then integrated into the augmented reality application that imposed the players around the fans when they came to the kiosk for pictures. The fans could select their favourite five players and strike a pose. They had an option to either take an instant print out of the picture or share the pictures on mail and social media.

The final product was deployed for the playoffs in Ahmedabad where defending champions Bengaluru Bulls were up against League toppers Dabang Delhi KC while Bengal Warriors who went on to win the League were up against a then in-form team U Mumba. The response was staggering with hundreds of people queueing up at the opportunity to take a picture with their idols. More than ten thousand people took pictures over a period of 3 days. The product, which was a first of it's kind in India, even gained popularity on social media with thousands of likes and tweets.

Project Details

Client
DNA Networks
Location
Ahmedabad
Solution
Engaging fans with Vivo PKL 2019 top players
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Technologies

  • Augmented Reality
  • Image Processing
  • Multi-touch

“The AR Celebrity Booth was a huge success at PKL 2019 with people flooding the zone throughout the event People loved that they could get pictures clicked with their idols with a fun experience Tacnik team raised the bar and executed a tough project without a glitch Kudos!"

Stephen, Project Lead, DNA Networks

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