Modelez's Cadbury, who were Associate Sponsors for the ICC Cricket World Cup 2019, launched a Dairy Milk Champion's pack for the cricket lovers. The chocolate was launched before the commencement of the tournament and the tone of the campaign was "celebrate your favourite champions in action".
To promote the chocolate, Cadbury partnered with Reliance Mart and launched a Virtual Reality cricket tournament across all their major stores in six Indian cities. The product - VR Cricket was personalised for Cadbury Dairy Milk with their branding in the game's content at places like bat, boundaries, on-ground, scoreboard, team jerseys etc.
The setups were done on weekends during the entire season when the footfall was highest. Users were asked to hit maximum runs in an over and the top scorers for each day were rewarded. The campaign withnessed registration of more than ten thousand people during its entirety. Information captured was passed on to Cadbury to further their marketing efforts.
“Tacnik was trusted with a pan India experiential campaign where they developed and deployed a custom VR game at various popular stores. The response thus far have been incredible. The VR experience was enjoyed by all."